I am doing research and I need help. Any idea would help! just in case you didn't know bandwagon is an advertising technique that persuade people to do something by letting them know other people do it. Please help.Does anyone know a commercial or ad that uses a bandwagon technique for perfume or cologne?
OK, I know you said perfume or cologne, but I thought of the recent Old Spice commercials ';Swagger.'; They use sports stars to talk about their cologne, leading the consumer to think well Tony Stewart, or Brian Urlacher (Spell check) use it so they should too.
Sorry if it's not what you were looking for but it's kinda close to cologne/perfume in the sense its a scented hygiene product.
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